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The Johnson & Johnson group manufactures health care products in over 200 companies in 57 countries. Their Credo/belief, first written in 1943, has been a model for corporate social responsibility (CSR) policies for over 60 years.

Our Credo

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly/asap and accurately. Our suppliers and distributors must have an opportunity to make fair profit.

We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity/prestige/status and recognize their merit/services. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly/clean  and safe. We must be mindful/know of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement/improve for those qualified. We must provide competent management, and their actions must be just and ethical (pantas dan laik). We are responsible to the communities in which we live and work and to the world community as well.

We must be good citizens - support good works and charities(beramal) and bear our fair share of taxes.

We must encourage/support civic improvements and better health and education.

We must maintain in good order the property we are privileged/right to use, protecting the environment and natural resources. Our final responsibility is to our stockholders.

Business must make a sound profit. We must experiment with new ideas.

Research must be carried on, innovative programs developed and mistakes paid for.

New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse/loss times. When we operate according to these principles, the stockholders should realize a fair return.

Reading and discussion

A. Read Johnson & Johnson’s credo again and discuss who should decide what is meant by:

1        Maintaining reasonable prices 

2       Just and ethical actions

3       Making a fair profit    

4        Our fair share of taxes

5       Fair and adequate compensation         

 6       A fair return.

B   Discuss the questions relating to Johnson & Johnson’s credo opposite.

1        Which ‘good works and charities’  should multinational companies support?

2       What kind of ‘civic improvements’  should the company encourage?

3       How should the company protect ‘the environment and natural resources’ ?

4       Are there any points in the credo you disagree with or items you would like to add?

5       Does a credo really change the way a company operates or is it just good PR?

6       Do small businesses have the same responsibilities as multinationals

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